There is a huge issue that NOBODY is addressing, and it’s really important.
Technology, Internet and Software.
Property management companies, Retailers, Banks, Utility companies and pretty much everyone accepting payments online.
Everyone assumes that everyone else knows the ins and outs of internet usage, thus making it very difficult for people to adapt.
I come across so many people who know how to use their email, maybe Facebook and that’s about it.
They have absolutely no idea about creating and signing PDF files, uploading them to platforms they need to, or how to make payments online.
They have no clue as to how to secure their devices, who to share their information with, or how to create automatic payments.
This is the time to take a step back and start addressing the elephant in the room!
Let’s give ALL our customers the courtesy of either helping them navigate our websites and what we ask of them, or allowing them to still mail us checks.
You will be amazed at what the percentage of “non knowers” is.
Leases to be signed, bills to be paid, online purchases, even replies to phishing emails.
This has to stop and we all have to stop assuming that everyone we cater to knows the how to.
It’s time to change our attitude and help include all those people who have no idea what they are doing.
We want sales and success? EDUCATE THE PUBLIC!!!!