Property Management Marketing

Do you manage rental properties?

If yes, there is a big NO NO.
Most businesses rely on Social Media Marketing.
The sad part is, that those who create marketing content, do so without a second thought on what they are trying to convey.

SPELLING ERRORS are simply showing your prospective clients that you have no clue what you are doing.
GRAMMATICAL ERRORS are an equally important part of your marketing posts.

ALWAYS double check, spell check, read your post out loud to make sure what you are posting makes sense on every level.

You want to establish your brand. I get it.
But communication mistakes will bring you the opposite results.

Also know how often to post!
When you post at least three times per week, when you are consistent, you will eventually see results.

TEACH YOUR STAFF to like and share EVERY POST of your company’s page.
Because this way you expand your reach tenfold.
Also get in the habit of commenting on other posts, liking, asking questions.
NEVER think that because you just work on your own brand and page, you will get the recognition you desire to get new clients!!

How to ruin your business

A historic Santa Barbara music store that offers Rentals, Repairs, Band & Orchestral Instruments, Accessories, and In-Store Lessons, was recently sold to a new owner.

The company has multiple stores throughout California, and a savvy business professional would assume that the new owners knew what they were doing.

As a risk professional, I will explain what they are doing wrong, in the hopes that they are open minded enough to see their mistakes, learn from them and fix them.

1. The business has moved to a new building nearby.
Their Facebook page, still has the old store’s picture as a header. A lot of people go by, see that there is no store anymore and leave. Anyone ever think to at least update the Social Media pictures? Or add a sign ON the old business door directing customers to the new building?

2. It’s been more than 8 months now, and they still do not honor and name their music teachers. They posted recently about their “newest” guitar teacher, and have totally disrespected veteran teachers who have been teaching for this company for decades.

3. Their website does not even include all the instruments being taught.
It doesn’t take a genius to update a website that manages 6 stores! You are not the owners of thousands of stores! It’s not rocket science.

4. Once you have a plan, you should leave room for adjustments along the way. You’ll likely learn new information or find out what tactics work better than others. So don’t just stick with something based on some ideology that you think is working. It’s NOT!

5. Let each store work as one entity. You can’t have parents call for music lessons, only to talk to someone 70 miles away who has absolutely no idea what, where and how Santa Barbara is and works.

6. You can’t micromanage. You will end up losing your business.

7. Your worst failure, is when a customer enters your store, being used to royalty treatment, and come out saying: “UGH I will NEVER go to that store again!”

8. Respect the previous owner’s legacy! It’s not by chance that he created such a success.

And last but not least, RESPECT those who work for you. You DON’T know it all, and neither are you allowed to behave like you do!


How you brand your services

Do you market yourself as a Cybersecurity Risk expert?

If yes, STICK TO EVERY POSSIBLE DETAIL of your presence.
Make sure you are up to date with EVERYTHING risky and outdated!
This will show prospective clients, that you actually know what you are talking about!

When I see ANYONE use www. in front of their website, I avoid visiting it at all costs.
Google Chrome will show the site as NOT SECURE!
Most people know that the the outdated url prefix is not needed by body of the url itself!
The prefix “www” was never mandatory, but it traditionally served as the chosen name for hosts.
The reason we stopped using “www” before our URLs is simply because it’s not needed. Most people are only trying to view the HTML version of a website.
If you have a large website or anticipate your website to grow, you should opt for a www domain.
Does it matter for SEO? In short, (directly) no. From an SEO perspective it doesn’t make a difference whether you use WWW or not in front of your domain name. What’s important is that you have a preferred version and redirect all others to that one.

And last but VERY IMPORTANT!
One of the main benefits of HTTPS is that it adds security and trust. It protects users against man-in-the-middle (MitM) attacks that can be launched from compromised or insecure networks. Hackers can use such techniques to steal your customer’s sensitive information.
HTTPS is valuable because it protects all communication and customer information. HTTPS also works to legitimize any site that uses it because businesses that use HTTPS can be verified.

How to Dramatically Fail on LinkedIn


A friend from New Mexico was telling us all about a baffling interaction she had on LinkedIn.

Now, before we tell this story, we want to point out that this is a perfect example of what NOT to do on LinkedIn.

She accepted a connection request from someone from across the world who she didn’t know, but his tagline sounded vaguely important and helpful: sometimes when you are evaluating a new contact you make a snap decision based on how they describe themselves.

But once she connected, one of the first questions he asked was “RU Miret?”

“What in the world did he mean by that?” she wondered, and actually asked what he meant. She assumed he meant to ask “Are you married?” and her suspicions were confirmed when he started to share photo after photo of himself posing in a leather jacket, on a boat, on a motorcycle and in front of a big building.

We don’t know if he even realized how ridiculous he was being. He literally lived on the opposite side of the planet. Does he have any idea how inconvenient it would be for our friend to date him?

And then there is the natural paranoia that comes when someone from far away is trying to flirt online. She wondered, “What does he want from me? Money? Marriage? A Visa?”

It was a big NOPE for her. She blocked him right away.


Social Media and Your Business

Are you doing the same thing and expect a different outcome?
Are you open minded enough to actually learn what it takes to succeed on Social media and expand your brand?

Here are tips to teach you some basics that are an absolute MUST if you want your company/brand to gain traction and new clients!

Social media is not a game.
Connections are the key to long-term relationships and sales.
You MUST set aside dedicated time to serve and foster your community online, or you will never see growth.

Someone told you to start a blog on your website?
Share relevant information. Every prospective client wants to see that you know what you’re talking about, and are not just posting for the sake of posting!

Spend time daily engaging with people who leave questions or comments. Always thank followers for sharing pictures from your place of business. Look through local hashtags and leave well-meaning comments on Twitter, LinkedIn  and Instagram.

ALWAYS share to your personal and business pages on EVERY social media channel you are engaging with! ALL your employees and team MUST learn and adhere to this, and share EVERY SINGLE POST to their connections!

If you’re just posting for the sake of posting because that’s what you think you need to do, you’re never going to see results.
Social media algorithms favor consistency regarding both the number of posts you share per week and the type of content you share.

STOP posting kitties, flowers, positive messages only, and concentrate on what makes your business different, prove that you follow all the legal requirements, and NEVER turn your back on sharing legitimate articles that pertain to your business.




Do you care about your business?

Are you a business owner who only cares about revenue?

If yes, you are not paying attention.
Always care about your customers and think ahead!
Are you collecting payments via your website? Are you using an external software to do so?
Don’t sit back and think you are safe because you have a “hefty” insurance policy.
Are you even interested in how your customers might be at risk through your inaction?

Example: You collect payments using your customers’ bank accounts ONLY.
Do you know that if your business gets attacked by ransomware or hackers you put your business AND your customers in danger?
Why should I trust your business if my bank account is out there?
Do you know that if your customers can pay with their credit/debit cards it makes it safer?

Because any card can be blocked and stopped with one click. If hackers have everyone’s bank account, HOW will you reimburse millions of dollars and still have your customers’ trust?

Wake up CEO’s
Take actions, be PROACTIVE and figure out every scenario that can endanger you and your client base!
Marketing, blasting emails left and right to gain more business if you DON’T have safety measures for every possible mishap, will not bring long term success!

Do you know HOW to write?

I cannot figure out why so called experts who keep emailing articles, cannot articulate, spell and write correctly.

Yeah, connecting with other coaches is not wrong.
Yeah, it’s not “write too”.


This “companies” policy.


We provide “permanant” solutions.


If you want to actually convince me or anyone for that matter that you ARE an expert professional who I should trust and hire, do yourself a favor and use grammar, spelling and editing!

There are a myriad coaches online nowadays. Everyone is trying to create a niche and profit from it.
I totally understand that we all need to make money to survive and thrive.
DO NOT write like you speak.
DO NOT publish, email or contact anyone, unless your message is correct, clear, professional and impeccable.

You want to brand yourself and your services.
Prove that.
It is not as easy as you think.
Try to create different material.
Publishing polls twice a day just to get traction is not the way to rise to the top.
Emailing how-to lists and using mundane titles that have been used a million times, will not help you either.

When I receive 20 emails daily with titles like:

Think things through.
Do your research.
What makes you different than anyone else in your field?
Why are you better?
What do you offer that’s really making a difference?

So take a step back, regroup and really listen to what people are saying and how they react.
It will only help your long term success!



Customer Support Risks

Stellar customer support will only help your brand and your company overall.

When your support team snaps at customers who go out of their way to be helpful, you only hurt your brand.

Example of a bad reply: Although we appreciate it, we didn’t ask for your help!

Really? This shows total disrespect to customers who try to help you.
Responses like this example, will make people eventually turn their backs and not care any longer.
Every brand relies on long term relationships and loyalty from its customers.

When you fight this loyalty by making people feel bad for helping you, you only show that your are in for proving you are right and everyone else wrong.

Know that you represent your Company’s ownership at all times.
Behave like professionals.
Be kind, communicate properly, clearly and with grace!

Want success? Then act accordingly!


How To Improve Your Communications

We all strive for success.
I have seen a lot of established brands and companies, fail with their communication strategy.

Let’s say you are a property management company.
You just started upgrading an apartment complex and you need your tenants to know what you are doing.

NEVER send a generic email to tell them to move their vehicles, unless you give them an exact timeframe.

Respect your customers, because they are the key to your success.

Clear communication is absolutely a MUST, because you will avoid minsunderstandings.
Never forget how much time and effort you invested in your brand to succeed.
BUT: NEVER take your success and customers for granted.
Keep the respect and the communications channels open at all times.
It will do wonders to your brand, and establish you as a household name.

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