We all strive for success.
I have seen a lot of established brands and companies, fail with their communication strategy.
Let’s say you are a property management company.
You just started upgrading an apartment complex and you need your tenants to know what you are doing.
NEVER send a generic email to tell them to move their vehicles, unless you give them an exact timeframe.
Respect your customers, because they are the key to your success.
Clear communication is absolutely a MUST, because you will avoid minsunderstandings.
Never forget how much time and effort you invested in your brand to succeed.
BUT: NEVER take your success and customers for granted.
Keep the respect and the communications channels open at all times.
It will do wonders to your brand, and establish you as a household name.