Better Safe than Sorry

Better safe than sorry. Right?
In business I always say “better proactive than putting out fires and losing hard earned revenue”.

We can never assume that business owners have the time or experience to run “what if” scenarios and their possible solutions before writing their operational guidelines and have a solid plan B in place.

  • What kind of payments do you accept online?
    Do you know the differences and risks involved between Bank accounts, credit/debit cards, and your clients?
    I have witnessed back ends being compromised, which put all customers in jeopardy, because the “X” company only accepted bank account payments. The company owner had to pay millions of dollars in compensations. IF the company had agreed to accept credit/debit cards, the customers would have been able with one click to block their cards, and their bank account information would have never been compromised.
  • Does your CFO have an offline plan B for your company’s financial data?
    Even QuickBooks online can have issues at some point. Do you feel safe as a business owner to have every detail of your company’s financial data out there for hackers?
  • Do you have a clear policy about your team’s internet usage in the office?
    Your servers and internet are not there to protect your team’s phones and Facebook accounts, but your COMPANY’S.
    Down time and breaks are fine. But take into consideration that not every employee knows how to navigate the internet safely. One employee opened a phishing email without knowing how to avoid it, and the entire company’s online infrastructure got compromised. Your Wi-Fi or internet connection should not be used for personal usage.
  • If you sell actual products and make money online, do you have your back end set up to block unauthorized resellers, fraudulent purchases, and chargebacks?
    AI is not your iron clad answer. A dedicated team member has to check purchases and payments, and inform your IT team to block certain IP addresses, emails and buyers from being able to purchase again. Also stolen credit cards that will end up as complaint emails asking for refunds. Teach your team members what this all entails, so you can keep your hard-earned revenue.
  • Do you implement an official Password Policy at your company?
    NO employee can, or is allowed, to use a password to access company email, Slack, QuickBooks, back end, or anything else with a password that is being used for their private emails, social media, banking or anything else outside the company!
    In this day and age, a lot of people still think that using one password for everything is safe. NO! It is not. Passwords are being compromised daily. Why endanger your company’s infrastructure? Ask every team member to use specific and different passwords for work related access.
  • What safety plans do you have in place for remote employees and online interaction with your company?
    This is another complicated issue. Most remote employees use their home computers to work, while having social media, and personal email tabs open. While working, they should log out of everything personal and ONLY use work related internet. After work, they should ALWAYS delete search history, cookies, and online activity. The best option would be for every remote employee to have a company’s laptop that should be used ONLY for work.
  • Does your online presence portray EXACTLY what it is you are offering or selling?
    A lot of companies try to over-promise only to regret it later. The consumer is used to instant gratification. If what they receive is not 100% exactly as you portray online, they start asking for refunds, write negative comments about your company, and in the end, you lose revenue and reputation (which is a very strong ally for your future success).

 

 

Do your research

LinkedIn has become a must for startups, companies, professionals, job seekers and recruiters.

A lot of new companies are trying to sell lead generation products and services, so that one can succeed through LinkedIn.

So the questions here are:

  1. WHY should I choose your product, when LinkedIn already offers sales and lead generation solutions ?
  2. Have you done your research? There are similar companies like Linked Super Powers, and Salesflow
  3. Also LINKEDIN
  4. WHAT makes your services different and how can you prove it?
  5. How do you plan to get on top of your competition?
  6. Do you have a strategy in place?
  7. Messaging, emailing and simply marketing will not satisfy the prospective customer, as there are a ton of solutions to choose from.

So LEARN, TEST, COMPARE and PROVE!

Risk Management and Cyber Security

A lot of fellow professionals see that I am in Risk Management and immediately think that this is Cyber Security.

I will explain in as much detail as possible, to clarify the differences

Below are layers of different risk management disciplines in a company to understand where cybersecurity (or cybersecurity risk) is situated.

  • Enterprise Risk Management: This is the capability to understand and manage all risk types in a given organization. Depending on the company, this usually includes managing strategic risks, reputational risks, financial risks, compliance risks and operational risks.
  • Operational Risk Management: Operational risks are a subset of enterprise risks and are associated with operational processes, employee errors and technology systems.
  • IT Risk Management belongs to the operational risk category and includes all types of risks related to using and managing information technology. A simple way to think about IT risk management is the infamous CIA model which is basically a nifty acronym for confidentiality, integrity and availability. IT risk management is there to address the risks related to these three main areas.
  • Cybersecurity is the body of technologies, processes and practices designed to protect networks, computers, programs and data from attack, damage or unauthorized access.
  • Cybersecurity risk is one of several risks in the IT risk management space. It’s also one of the most important risks for any organization that has cyber presence.

5 Key Cybersecurity Tips for Small Businesses

Author: Paul Adamson

The average cost of a cyberattack on a business is almost four million dollars. That’s enough to put most small and medium companies out of business.

As business becomes an increasingly online affair, the number of bad actors trying to break down your digital defenses only grows. But many small businesses aren’t sure exactly how to keep themselves protected.

If you’re looking for cybersecurity tips, read on. We’ve got five key pieces of advice to help your business stay safe online.

Read the entire article HERE

Do you know HOW to write?

I cannot figure out why so called experts who keep emailing articles, cannot articulate, spell and write correctly.

EXAMPLES:
Yeah, connecting with other coaches is not wrong.
Yeah, it’s not “write too”.

 

This “companies” policy.

 

We provide “permanant” solutions.

REALLY?

If you want to actually convince me or anyone for that matter that you ARE an expert professional who I should trust and hire, do yourself a favor and use grammar, spelling and editing!

There are a myriad coaches online nowadays. Everyone is trying to create a niche and profit from it.
I totally understand that we all need to make money to survive and thrive.
DO NOT write like you speak.
DO NOT publish, email or contact anyone, unless your message is correct, clear, professional and impeccable.

You want to brand yourself and your services.
Prove that.
It is not as easy as you think.
Try to create different material.
Publishing polls twice a day just to get traction is not the way to rise to the top.
Emailing how-to lists and using mundane titles that have been used a million times, will not help you either.

When I receive 20 emails daily with titles like:
5 WAYS TO BECOME SUCCESSFUL, 5 WAYS TO CREATE CONTENT, I just move on.

Think things through.
Do your research.
Write CORRECTLY.
What makes you different than anyone else in your field?
Why are you better?
What do you offer that’s really making a difference?

So take a step back, regroup and really listen to what people are saying and how they react.
It will only help your long term success!

 

 

Why is NOW the Best Time to Consider Franchise Exploration?

By Harris L. Gubin

As a franchise coach, this question has consistently topped the list of those I receive the most from clients. “Now” usually refers to a particular point in a client’s career or life – typically people in their 50s and 60s – either in transition or contemplating an exit strategy out of corporate for the next chapter in their life.

But since the pandemic started in 2020, the word “now” has taken on additional and significant meaning. The many uncertainties of COVID have frozen some people into inaction or “safe” moves, while others are ready to make bold changes in their lives.

Read the entire article HERE

Respect Your Customers!

Why do companies assume that their customers know how to use technology?

I will refer to one specific industry, Property Management and their software usage.

They completely disregard tenants 75 or older, who are still alive and kicking, pay their rent and want some respect.
They make all tenants use online portals without any thought in their process.
Do yourselves a favor and:

  1. ALWAYS email your tenants with extra bills.
  2. NEVER assume that a tenant who has successfully created a monthly automatic rent payment will think to login to their portal for no reason.
  3. When you charge your tenants for utilities, make sure you alert them so that you can get your payments and they will never feel like they owe money they don’t know about.
  4. Educate older tenants! Or at least show the respect and accept check payments.

You cannot be ONLY about revenue and totally disregard your tenants.
Guess what? Without your tenants your business wouldn’t exist in the first place.

STOP BEING GREEDY and see only dollar signs!

Fraudulent Purchases

If your company creates revenue online, be AWARE of:
1.      MORE THAN 2 ATTEMPTS FOR ORDERS BY SAME EMAIL
2.      SAME EMAIL, DIFFERENT MAILING ADDRESS
3.      SAME EMAIL, DIFFERENT RECIPIENT NAME
4.      DIFFERENT EMAIL, SAME RECIPIENT OR ADDRESS
5.      HIGH VOLUME OF ORDERS
6.      SAME EMAIL, DIFFERENT SOURCES (ie: PayPal, Amazon, Shopify etc for same email)

Here is one example of a purchaser I had to block:

Risks of too little information

We all want success and more customers, but we need to make sure the steps we take are complete.

  1. Make sure your information on Social media is correct. Example: NEVER put http:// and your website name, if your website is secure (ie: https). This will make prospective customers question the security of your site.
  2. Add some valuable information tabs on your website, like WHO WE ARE, or WHAT WE DO, or ABOUT US.
    This will explain your service or product, what the prospective customer will gain from joining your product.
  3. Update all your Social media pages regularly. If someone visits your Facebook page as an example and your last post is 6 months old, they will automatically think that you are no longer in business.

Keep all this in mind, implement these simple steps, and you will achieve the success you want.

GOOD LUCK!

Technology The Elephant in the Room

There is a huge issue that NOBODY is addressing, and it’s really important.

Technology, Internet and Software.
Property management companies, Retailers, Banks, Utility companies and pretty much everyone accepting payments online.

Everyone assumes that everyone else knows the ins and outs of internet usage, thus making it very difficult for people to adapt.

I come across so many people who know how to use their email, maybe Facebook and that’s about it.
They have absolutely no idea about creating and signing PDF files, uploading them to platforms they need to, or how to make payments online.

They have no clue as to how to secure their devices, who to share their information with, or how to create automatic payments.

This is the time to take a step back and start addressing the elephant in the room!
Let’s give ALL our customers the courtesy of either helping them navigate our websites and what we ask of them, or allowing them to still mail us checks.
You will be amazed at what the percentage of “non knowers” is.
Leases to be signed, bills to be paid, online purchases, even replies to phishing emails.

This has to stop and we all have to stop assuming that everyone we cater to knows the how to.

It’s time to change our attitude and help include all those people who have no idea what they are doing.

We want sales and success? EDUCATE THE PUBLIC!!!!

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