Why do companies assume that their customers know how to use technology?
I will refer to one specific industry, Property Management and their software usage.
They completely disregard tenants 75 or older, who are still alive and kicking, pay their rent and want some respect.
They make all tenants use online portals without any thought in their process.
Do yourselves a favor and:
- ALWAYS email your tenants with extra bills.
- NEVER assume that a tenant who has successfully created a monthly automatic rent payment will think to login to their portal for no reason.
- When you charge your tenants for utilities, make sure you alert them so that you can get your payments and they will never feel like they owe money they don’t know about.
- Educate older tenants! Or at least show the respect and accept check payments.
You cannot be ONLY about revenue and totally disregard your tenants.
Guess what? Without your tenants your business wouldn’t exist in the first place.
STOP BEING GREEDY and see only dollar signs!