By Ira Bowman:
Have you ever spent money on a marketing campaign, expecting to increase sales and been disappointed with the results? You are not alone!
Far too many businesses are reliant solely on marketing efforts to fix their slumping sales. Marketing and sales go hand in glove, but they are very different processes. There are many in the business world who cannot tell the difference between the sales and marketing. The confusion between the two functions leads many to frustration!
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